NAVTTC Digital Marketing Course Outline (Pakistan)

Introduction to NAVTTC

The National Vocational and Technical Training Commission (NAVTTC) is Pakistan’s apex body for technical and vocational education and training (TVET). It works under the Ministry of Federal Education and Professional Training and aims to provide high-quality skill development programs across the country. One of its key areas of focus in recent years has been Digital Marketing — a rapidly growing industry both in Pakistan and globally.

The navttc digital marketing course outline is designed to equip learners with modern skills that are essential for competing in the digital economy. It combines theoretical knowledge with hands-on practical training to help students become proficient in digital marketing techniques and tools.

Course Objectives

The primary goals of the NAVTTC Digital Marketing course are to:

• Train individuals in the use of online platforms for marketing and advertising.

• Enhance the employability of students in local and international markets.

• Encourage entrepreneurship and freelance opportunities.

• Provide hands-on experience with digital tools and platforms.

Duration of the Course

The duration may vary depending on the institution delivering it under NAVTTC guidelines, but typically:

• Course Duration: 3 to 6 months

• Class Frequency: 3–5 days per week

• Total Hours: 250+ training hours including lectures, assignments, and practical sessions

NAVTTC Digital Marketing Course Outline

Here is a comprehensive breakdown of the NAVTTC Digital Marketing course modules:

Module 1: Introduction to Digital Marketing

• Overview of traditional vs digital marketing

• Importance of digital marketing in the modern economy

• Career opportunities in digital marketing

• Key concepts: conversion, traffic, leads, engagement

Module 2: Understanding Digital Marketing Channels

• Owned, earned, and paid media

• Customer journey and funnel

• Omni-channel marketing

Module 3: Website Development (Basics)

• Introduction to websites and domain hosting

• WordPress installation and setup

• Designing and managing content using CMS

• Landing page optimization

Module 4: Search Engine Optimization (SEO)

• Fundamentals of SEO

• On-page SEO: keywords, meta tags, URLs, headers

• Off-page SEO: backlinking, guest posting, directories

• Technical SEO: sitemap, robots.txt, site speed

• Tools: Google Search Console, Ahrefs, SEMrush, Moz

Module 5: Content Marketing

• Importance of content in digital marketing

• Types of content: blogs, videos, infographics, podcasts

• Content planning and calendar development

• Copywriting and storytelling techniques

• Tools: Grammarly, Hemingway, Canva

Module 6: Social Media Marketing (SMM)

• Overview of key platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok

• Creating and managing business profiles

• Social media strategy and content planning

• Paid advertising on Facebook and Instagram

• Analytics and engagement metrics

Module 7: Search Engine Marketing (SEM) and PPC

• Google Ads overview

• Types of ads: search, display, video, shopping

• Keyword research and ad copywriting

• Bidding strategies and budget planning

• Google Ads campaign setup and tracking

Module 8: Email Marketing

• Building and segmenting email lists

• Designing effective email campaigns

• Automation tools and email sequences

• Email performance metrics (open rate, CTR, etc.)

• Tools: Mailchimp, ConvertKit

Module 9: Affiliate Marketing

• What is affiliate marketing?

• Choosing a niche and affiliate networks

• Promoting affiliate links ethically

• Tracking performance and commissions

Module 10: E-commerce and Online Selling

• Basics of e-commerce platforms (Shopify, WooCommerce, Daraz, Amazon)

• Product research and selection

• Online store setup and branding

• Payment gateways and logistics

• Marketing strategies for e-commerce

Module 11: Freelancing and Digital Careers

• Platforms: Fiverr, Upwork, Freelancer

• Creating effective gig profiles

• Client communication and proposal writing

• Building a personal brand online

• Managing projects and feedback

Module 12: Google Analytics and Data Insights

• Setting up Google Analytics

• Understanding key metrics: bounce rate, session, users

• Creating custom reports and dashboards

• Integrating Analytics with Ads and Tag Manager

Module 13: Legal and Ethical Aspects of Digital Marketing

• Privacy and data protection

• Ethical advertising and fair use

• Copyright and intellectual property

• Pakistan’s cyber laws relevant to digital marketing

Teaching Methodology

• Lectures and Multimedia Presentations

• Practical Assignments and Live Projects

• Case Studies and Market Analysis

• Industry Expert Sessions

• Freelance Marketplace Simulations

Learning Outcomes

Upon successful completion of the course, learners will be able to:

• Design and implement complete digital marketing strategies

• Optimize websites for search engines and manage SEO campaigns

• Run and monitor paid ads on Google and social media platforms

• Create engaging content and manage brand communications online

• Work as freelancers or start their own digital marketing services